Cairn Strategies founder Kimberly Sanberg has 15 years of digital, email, social, and brand marketing and communications experience. Here are some of the highlights.
Role: Digital Strategist, Cairn Strategies
Industry: Education
Highlights:
- Developed and implemented paid social campaigns on Facebook, Instagram, and Twitter that increased brand awareness, drive event attendance, and increase enrollment
- Created and managed organic social media content and content calendar
Role: Digital Strategist, Cairn Strategies
Industry: Nonprofit
Highlights:
- Create and update digital communications, marketing, and fundraising curriculum and present to nonprofit organizations
- Courses include The Nonprofit Social Media Toolkit; Digital Fundraising in 2020; Donor Management Systems; My Fundraising Event Was Cancelled, Now What? Adapting During Covid-19; Remote Program Delivery
Curriculum Development & Presentation Examples:
Role: Digital Strategist, Cairn Strategies
Industry: Medical Technology and Manufacturing
Highlights:
- Developed and implemented PR and social media strategy for new wheelchair technology product launch, which resulted in significant media coverage
- Optimized website from both an SEO and a user experience perspective, resulting in higher Google rankings, more traffic, and better engagement
- Created reseller engagement strategy to increase sales and build relationships
Role: Marketing Strategist, Cairn Strategies
Industry: Nonprofit
Highlights:
- Conducted a comprehensive assessment of marketing, public relations, and advertising and identified areas for improvement
- Led strategy sessions with JustUs Health staff
- Proposed opportunities for more robust activation and awareness within target demographics of the JustUs Health mission to grow its presence in the community
- Created a SWOT analysis, marketing plan to build brand awareness/engagement, and long-term marketing strategy
Roles: Director of Marketing, Tamarack Habilitation Technologies // Digital Strategist, Cairn Strategies
Industry: Medical Technology and Manufacturing
Accomplishments:
- Outlined user requirements and worked with third-party website development team to launch optimized website with e-commerce capability
- Initiated and carried out rebranding, including logo redesign, for GlideWear; engaged KOLs and cross-functional internal teams to ensure a successful process and launch of innovative new branding
- Launched new products for medical markets, including wound care, podiatry, and surgery
- Developed and implement overarching digital strategy, including lead generation, email marketing, and social media for GlideWear brand
- Create optimized ecommerce experience and product listings on website and Amazon
- Drive digital business development strategy in sports and medical markets; recruit, manage, and convert leads
- Manage digital and print advertising and PR strategies, resulting in placements in target publications
- Engage online influencers to try and review new products, significantly increasing product reviews and online customer feedback
Logo Before:
Logo After:
Email Example (Excerpt):
Categories: Digital Strategy, Website Strategy, Email Marketing, Influencer Outreach, Ecommerce, Digital Marketing, Digital Communication, PPC Advertising, Social Media Management, Business Development, Product Management
Role: Digital Strategist, Cairn Strategies
Industry: Medical Technology and Manufacturing
Accomplishments:
- Outlined user requirements and worked with third-party website development team to launch optimized website with e-commerce capability
- Created optimized Amazon listings and increased direct-to-consumer online sales by 750% in 18 months
- Developed and implemented overarching digital strategy for ENGO brand, including email marketing and social media strategies
- Created content, including social media posts and email marketing
- Developed targeted digital ads to drive traffic, generate leads, and increase sales
Website Before:
Website After:
Email Example (Excerpt):
Categories: Digital Strategy, Website Strategy, Influencer Outreach, Ecommerce and Selling on Amazon, Digital Marketing, Digital Communication, PPC Advertising, Social Media Management
Role: Digital Strategist, Cairn Strategies
Industry: Nonprofit
Accomplishments:
- Created and implemented digital strategy for the event, which had over 3,000 attendees in the first year and 5,000 in subsequent years
- Managed email marketing and fundraising strategy
- Created and managed website, including content creation
- Developed and implemented social media strategy
- Served as spokesperson and conducted interviews with local media, including MPR, KARE 11, CBS Minnesota, Fox 9, The StarTribune, Lavender Magazine, The Sun Post, and 12 News
- Ran individual donor fundraising, managed event sponsorship program, and wrote grant applications
- Managed public relations consultant and graphic designer
Email Example (Excerpt):
Categories: Digital Strategy, Email Marketing, Website Management, Public Relations Management, Digital Marketing, Digital Communication, Social Media Management, Events Management
Role: Digital Strategist, Cairn Strategies
Industry: Nonprofit
Accomplishments:
- Increased effectiveness of digital marketing, communications, and fundraising
- Created long-term marketing strategy and plan to engage constituents online
- Provided guidance on how to use user experience to drive website design and content
Categories: Digital Communications, Email Marketing, Website Strategy, Digital Fundraising
Role: Director of Online Outreach, Environmental Working Group
Industry: Environmental Nonprofit
Accomplishments:
- Increased year-end campaign revenue by 900% in one year
- Managed email list of 400,000; grew email list 170% in 13 months
- Managed $500,000 annual AdWords budget
- Generated over $80,000 in digital revenue and 30,000 new leads in a 6-week digital campaign
- Integrated digital media with existing campaigns to make them more effective
- Prepared analytics reports on email list growth, email metrics, and other metrics to be sent to staff and board
- Created and implemented online communications and marketing strategy
Digital Campaign Example (Generated 30,000 New Leads):
Categories: Digital Strategy, Digital Marketing, Digital Fundraising, Digital Communication, PPC Advertising, Email Marketing
Role: Co-Founder & Editor, Go Green Travel Green
Industry: Travel, Startup
Accomplishments:
- Founded #1 ranked green travel website
- Developed marketing and communications strategies to generate website traffic, promote website, and reach new advertisers
- Designed and managed website, developed social media strategy, and managed social media accounts and influencer outreach
- Managed staff writers and edited content with an eye toward SEO; achieved PageRank of 6
- Created content, including blog posts and press releases
- Featured on National Geographic, Forbes.com, MSN Money, Newsweek, Los Angeles Times, and PC World; named one of The Times Online’s “Top 100 Travel Websites”
- Sold site in 2013
Categories: Digital Strategy, Website Management, Influencer Outreach, Public Relations Management, Digital Marketing, Digital Communication, PPC Advertising, Affiliate Advertising, Social Media Management, Content Creation
Role: Director of Online Strategy, Ignitus
Industry: Direct Marketing Consulting
Accomplishments:
- Provided consulting services to help businesses and nonprofits effectively communicate with and engage customers, acquire new leads, carry out campaigns, generate revenue, and build brand awareness
- Managed integrated digital and traditional marketing projects for various accounts
- Developed and implemented digital marketing strategy for the company, including content creation, website design and maintenance, email marketing strategy and analytics, and social media strategy and management
- Speaking Engagements & Conferences:
– Presenter, Midwest Direct Marketing Association Marketing a Movement Conference, April 2009
– Presenter, MN Independent Schools Forum Policy and Education Exchange Conference, April 2009
– Attendee, Minnesota Council of Nonprofits Technology Conference, February 2009
Categories: Digital Strategy, Digital Marketing, Digital Fundraising, Digital Communication, PPC Advertising, Email Marketing, Website Management, Social Media Management, Content Creation
Role: Development Associate, Family Equality Council
Industry: Nonprofit
Accomplishments:
- Increased revenue from year-end fundraising by 400% by integrating direct mail with digital marketing
- Got a record 1,200 donations in 2 months through first-ever strategic online fundraising campaign
- Created and managed digital marketing strategy and calendar
- Created targeted AdWords campaigns to drive new people to website
- Wrote content email, blog, website, and directly mail
Categories: Digital Fundraising, Digital Communications, PPC Advertising, Email Marketing, Social Media, Content Creation