Cairn Strategies founder Kimberly Sanberg has over 13 years of digital, email, social, and brand marketing experience. Here are some of the highlights.

Roles: Director of Marketing, Tamarack Habilitation Technologies // Digital Strategist, Cairn Strategies

Industry: Medical Technology and Manufacturing

Accomplishments: 

  • Outlined user requirements and worked with third-party website development team to launch optimized website with e-commerce capability
  • Initiated and carried out rebranding, including logo redesign, for GlideWear; engaged KOLs and cross-functional internal teams to ensure a successful process and launch of innovative new branding
  • Launched new products for medical markets, including wound care, podiatry, and surgery
  • Developed and implement overarching digital strategy, including lead generation, email marketing, and social media for GlideWear brand
  • Create optimized ecommerce experience and product listings on website and Amazon
  • Drive digital business development strategy in sports and medical markets; recruit, manage, and convert leads
  • Manage digital and print advertising and PR strategies, resulting in placements in target publications
  • Engage online influencers to try and review new products, significantly increasing product reviews and online customer feedback

Logo Before:

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Logo After:

Email Example (Excerpt):

Categories: Digital Strategy, Website Strategy, Email Marketing, Influencer Outreach, Ecommerce, Digital Marketing, Digital Communication, PPC Advertising, Social Media Management, Business Development, Product Management


Role: Digital Strategist, Cairn Strategies

Industry: Education

Accomplishments:

  • Developed and implemented paid social campaigns on Facebook, Instagram, and Twitter that increased brand awareness, drive event attendance, and increase enrollment
  • Created and managed organic social media content and content calendar

ENGO logo 2006 - hi res

Role: Digital Strategist, Cairn Strategies

Industry: Medical Technology and Manufacturing

Accomplishments:

  • Outlined user requirements and worked with third-party website development team to launch optimized website with e-commerce capability
  • Created optimized Amazon listings and increased direct-to-consumer online sales by 750% in 18 months
  • Developed and implemented overarching digital strategy for ENGO brand, including email marketing and social media strategies
  • Created content, including social media posts and email marketing
  • Developed targeted digital ads to drive traffic, generate leads, and increase sales

Website Before:

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Website After:

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Email Example (Excerpt):

Categories: Digital Strategy, Website Strategy, Influencer Outreach, Ecommerce and Selling on Amazon, Digital Marketing, Digital Communication, PPC Advertising, Social Media Management


Role: Digital Strategist, Cairn Strategies

Industry: Medical Technology and Manufacturing

Accomplishments:

  • Developed and implemented PR and social media strategy for new wheelchair technology product launch, which resulted in significant media coverage
  • Optimized website from both an SEO and a user experience perspective, resulting in higher Google rankings, more traffic, and better engagement
  • Created reseller engagement strategy to increase sales and build relationships

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Role: Digital Strategist, Cairn Strategies

Industry: Nonprofit

Accomplishments:

  • Created and implemented digital strategy for the event, which had over 3,000 attendees in the first year and 5,000 in subsequent years
  • Managed email marketing and fundraising strategy
  • Created and managed website, including content creation
  • Developed and implemented social media strategy
  • Served as spokesperson and conducted interviews with local media, including MPR, KARE 11, CBS Minnesota, Fox 9, The StarTribune, Lavender Magazine, The Sun Post, and 12 News
  • Ran individual donor fundraising, managed event sponsorship program, and wrote grant applications
  • Managed public relations consultant and graphic designer

Email Example (Excerpt):

Categories: Digital Strategy, Email Marketing, Website Management, Public Relations Management, Digital Marketing, Digital Communication, Social Media Management, Events Management


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Role: Digital Strategist, Cairn Strategies

Industry: Nonprofit

Accomplishments:

  • Increased effectiveness of digital marketing, communications, and fundraising
  • Created long-term marketing strategy and plan to engage constituents online
  • Provided guidance on how to use user experience to drive website design and content

Categories: Digital Communications, Email Marketing, Website Strategy, Digital Fundraising


Role: Director of Online Outreach, Environmental Working Group

Industry: Environmental Nonprofit

Accomplishments:

  • Increased year-end campaign revenue by 900% in one year
  • Managed email list of 400,000; grew email list 170% in 13 months
  • Managed $500,000 annual AdWords budget
  • Generated over $80,000 in digital revenue and 30,000 new leads in a 6-week digital campaign
  • Integrated digital media with existing campaigns to make them more effective
  • Prepared analytics reports on email list growth, email metrics, and other metrics to be sent to staff and board
  • Created and implemented online communications and marketing strategy

Digital Campaign Example (Generated 30,000 New Leads):

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Categories: Digital Strategy, Digital Marketing, Digital Fundraising, Digital Communication, PPC Advertising, Email Marketing


GO-GREEN-TRAVEL

Role: Co-Founder & Editor, Go Green Travel Green

Industry: Travel, Startup

Accomplishments:

  • Founded #1 ranked green travel website
  • Developed marketing and communications strategies to generate website traffic, promote website, and reach new advertisers
  • Designed and managed website, developed social media strategy, and managed social media accounts and influencer outreach
  • Managed staff writers and edited content with an eye toward SEO; achieved PageRank of 6
  • Created content, including blog posts and press releases
  • Featured on National Geographic, Forbes.com, MSN Money, Newsweek, Los Angeles Times, and PC World; named one of The Times Online’s “Top 100 Travel Websites”
  • Sold site in 2013

Categories: Digital Strategy, Website Management, Influencer Outreach, Public Relations Management, Digital Marketing, Digital Communication, PPC Advertising, Affiliate Advertising, Social Media Management, Content Creation


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Role: Director of Online Strategy, Ignitus

Industry: Direct Marketing Consulting

Accomplishments:

  • Provided consulting services to help businesses and nonprofits effectively communicate with and engage customers, acquire new leads, carry out campaigns, generate revenue, and build brand awareness
  • Managed integrated digital and traditional marketing projects for various accounts
  • Developed and implemented digital marketing strategy for the company, including content creation, website design and maintenance, email marketing strategy and analytics, and social media strategy and management
  • Speaking Engagements & Conferences:
    – Presenter, Midwest Direct Marketing Association Marketing a Movement Conference, April 2009
    – Presenter, MN Independent Schools Forum Policy and Education Exchange Conference, April 2009
    – Attendee, Minnesota Council of Nonprofits Technology Conference, February 2009

Categories: Digital Strategy, Digital Marketing, Digital Fundraising, Digital Communication, PPC Advertising, Email Marketing, Website Management, Social Media Management, Content Creation


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Role: Development Associate, Family Equality Council

Industry: Nonprofit

Accomplishments:

  • Increased revenue from year-end fundraising by 400% by integrating direct mail with digital marketing
  • Got a record 1,200 donations in 2 months through first-ever strategic online fundraising campaign
  • Created and managed digital marketing strategy and calendar
  • Created targeted AdWords campaigns to drive new people to website
  • Wrote content email, blog, website, and directly mail

Categories: Digital Fundraising, Digital Communications, PPC Advertising, Email Marketing, Social Media, Content Creation